Linked term |
Text |
Connect with audiences |
Students can inform audiences about their work, events, campaigns etc. using a combination of traditional oral, written and visual texts, multimedia forms and digital platforms |
Data | Five types of data are used in multimedia: text, still image, moving image, sound, animation. |
Design tools | Objects, media, or software used to design, for example, annotated layout diagrams for user interface, wireframes, storyboard. |
Equipment | The equipment for making media arts works can range from a single item to a very complex set-up. It can include digital and mobile devices, cameras (still or video) or equipment for sound and lighting. Props, costumes and sets might also be used during production. Choices depend on the form of the media work and the artist's intentions. |
Media/multimedia platforms | For example, app, websites, games, print/online news, audio, social media, online video sharing. |
Media Arts production process |
The skills, techniques and processes to create media artworks are developed through the three stages of production: pre-production (including scriptwriting, storyboarding, sketching designs, planning, research); production (including capturing, recording, directing); and post-production (including mixing, editing, assembling, laying out, distributing). Students learn through critical thinking and creative processes in media arts practice. They learn to collaborate in creative teams and analytically respond to, and interact with, context and audience. Students learn to apply key concepts, story principles, and elements of media (symbolic and technical) as they design, produce, distribute and analyse media artworks. Students learn and use the established and emerging techniques and practices (media conventions) for creating within different media forms. As students’ learning progresses, they learn about safe practice in media arts and develop digital citizenship through processes that respect rights, responsibilities and protocols in the creating of their media artworks. |
Multimedia conventions | There are many traditional or culturally accepted conventions or ways of combining the forms of text, still or moving image, sound and animation to create multimedia products. Each is associated with specific form, genre and audience expectations. |
Oral and written texts | Podcasts, scriptwriting, persuasive writing, information report, argument, factual description or recount, discussion, explanation, procedure, narrative, observation. |
Products and texts |
Media products are also know as media content, for example, a television program is a media product. Students, reviewers and audiences analyse these products as texts. Multimodal texts are texts that incorporate two or more of text, still image, moving image, sound or animation. In this resources, the term 'works' includes products and texts. |
Questions |
These resources provide information about aspects of media arts production: ABC education The Shots tell the story in a video interview The Costume Designer makes the character ACMI |
Roles in multimedia productions |
Some common roles in multimedia productions include
For further information about specific media form roles is provided in these resources: |
Scene |
A moment, section or part. |
Social protocols |
Use of language, acronyms and humour. |
Story Conventions | In Media Arts, time is a convention that is considered with the story principles which are used to combine and shape the elements of media arts. The story principles are: structure, characters, settings, points of view and resolution of a narrative to shape how an audience experiences it. |
Technical |
Media Arts technical and symbolic elements Composition, time, space, sound, movement and lighting work together to create meaning in different contexts and forms for different purposes. Technical considerations Can include use production skills, codes and conventions or techniques to create specific effects, safety practices or workflow considerations. |
Wireframe |
A layout of a web page that demonstrates interface elements. |